Milton, a home essentials, announces its strategic partnership with cult fit, a fitness and wellness brand, to introduce line of dynamic colored bottles at cult.fit gyms. Elevating the wellness experience, these iconic bottles will be available at key cult.fit locations in Mumbai, Delhi/NCR, and Bangalore.
The collaboration signifies a commitment to promoting a healthier lifestyle, where Milton, a brand with a 50-year history, aligns with cult.fit’s ethos. This partnership extends beyond products, representing a connection of values and legacies. Customers can explore and purchase colored water bottles at cult.fit gyms or through Milton’s website, with exclusive discounts available. This collaboration aims to convey a narrative of wellness, fitness, and enjoyment, creating a tapestry for individuals embracing it.
“cult.fit’s extensive influence in the fitness industry makes it the perfect ally for introducing our colored bottle range. These innovative bottles not only ensure hydration during workouts but also empower individuals to infuse a spark of color into their exercise routine, complementing various looks and adding a personalized touch to the fitness experience,” Milton’s spokesperson said.
“At cult.fit, we value alliances that contribute to community well-being. Milton’s dedication to quality aligns seamlessly with our mission, and their innovative approach adds excitement to our customer’s fitness journey. We infuse fun into fitness at cult.fit, and with Milton’s colored water bottles, we aim to add not just hydration but also a touch of enjoyment to our members’ wellness journey. cult.fit’s extensive network and loyal fitness community provide an ideal platform to showcase Milton’s latest offerings. Together, we redefine the fitness experience, ensuring it is enjoyable and rewarding for everyone,” Mujtabha Magrey, head of operations, cult.fit, said.
The collaboration exemplifies Milton’s commitment to offering solutions for everyday wellness essentials. As the first in its category to collaborate with cult.fit, Milton reinforces its dedication to fostering holistic well-being.