Meta has announced a partnership with actress Karisma Kapoor to spread the message of youth wellbeing on its platforms. As per the company, the partnership is intended to encourage parents and kids to make use of the safety tools available for their wellbeing and have better control over their experience on Meta’s platforms.
You Decide is a digital campaign that will be amplified by close to 10 creators including @littleglove_aka_shivani @sharkshe, @manishkharage, among others to generate awareness among millennials and genZ about social media safety and tools available for the same.
Talking about the initiative, Natasha Jog, head, public policy, Instagram and policy programs, Facebook India (Meta), said, “We want the time spent on our platforms to be meaningful and intentional, and that’s the premise behind this effort. The idea is to make the overall Meta platforms experience safer for our young users and help parents manage the experience together.”
“Being a parent myself, I want my children to express themselves to their fullest. Social media use today is a shared experience for parents and kids. Parents play a pivotal role in helping create a safe environment through which children can explore the benefits of social media. As a mother, their wellbeing is my top priority. These needs need to be balanced with the need to have a safe online experience. I am happy to be associated with Instagram’s You Decide campaign to help parents effectively support their children in their social media interactions,” Karisma Kapoor added.
Features that have been released as part of the Youth Wellbeing efforts include Quiet Mode, which helps the users focus and set boundaries with friends and followers on the app, giving teen users more control over the time spent on the app and what they see. Additional updates have also been released for Instagram’s parental supervision feature. With this, parents can view the accounts their child follows and the accounts that follow their children.
Mansi Zaveri, Founder, Kidsstoppress said, “Social media use today is a shared experience for parents and kids. Parents play a pivotal role in helping create a safe environment through which children can explore the benefits of social media. Meta’s initiative provides parents with the opportunity to have an expanded role in ensuring that safe experience and is a welcome offering.”
Moreover, Meta’s ‘Family Center’ will provide parents with all the resources and tools they need to help support their teens’ online experience. It is also a place for parents and teenagers to find information on how to safely navigate the platforms. Teens will also see a notification when they’ve spent 20 minutes on Facebook.