McDonald’s India (North and East) has launched a new Korean Spicy Range, tapping into the growing appetite for Korean cuisine among Indian consumers. This limited-time menu features bold, fiery flavors inspired by Korea’s signature Gochujang sauce and is available at prices starting from Rs 59.
According to the company, the fast-food giant’s latest addition is aimed at younger customers and adventurous food lovers looking for international taste experiences. The lineup includes a Korean twist on the popular McAloo Tikki burger, featuring a crispy potato patty with Gochujang sauce and onions. For those who prefer paneer or chicken, McDonald’s has introduced the Korean McSpicy Paneer and Korean McSpicy Chicken burgers.
Adding to the new menu is the Korean Yuzu-Fizz, a citrus-based drink designed to balance the spice, and Korean McAvoy Fries, coated with a mix of Gochujang and cheesy chipotle sauces. The brand has also introduced a Korean Spice Mix seasoning for fries and nuggets, bringing an extra layer of smoky, umami flavour.
“At McDonald’s, we love bringing new and exciting global food experiences to our customers. With the new Korean Spicy Range, we’re bringing palate-captivating, delicious offerings inspired by the growing love for Korean flavors in India. We are confident that this carefully crafted range will be loved among Gen Z, millennials, and those seeking new and innovative taste experiences in their meals,” Rajeev Ranjan, managing director, McDonald’s India (North and East), said.
“Korean culture has been having a significant impact on Indian consumers, from music and fashion to food. With our new Korean range, we are bringing that authentic experience to life through taste. At McDonald’s India, we have always believed in bringing in new global experiences and hence be relevant to our customers’ ever-evolving tastes and preferences. We believe that the new Korean Range is a bold, flavourful way for fans to enjoy the best of Korea, right here at McDonald’s India,” Arvind RP, chief marketing officer, McDonald’s India (West & South), added.
From what is understood, all products in the range come in special Korean-themed packaging, drawing inspiration from vibrant Korean food culture. The new offerings are available across the brand’s North and East India outlets via dine-in, takeaway, drive-thru, and delivery platforms such as Swiggy, Zomato, and MagicPin.