As India gears up to celebrate Makar Sankranti 2025, Tata Power has launched its latest campaign, “Aapki Roof, Aapki Takat,” encouraging homeowners to harness solar energy and redefine their rooftops as sources of prosperity. Makar Sankranti, a festival marking the transition of the sun into the northern hemisphere, resonates with Tata Power’s message of embracing the power of the sun for a brighter future.
The campaign introduces Solaroof solutions, designed to simplify solar energy adoption for Indian households. From site inspection to installation, Tata Power provides an end-to-end solution, turning empty rooftops into active solar energy generators. The campaign aims to align with the government’s PM Suryaghar Yojana, which seeks to solarize one crore Indian homes by 2027.
Tata Power’s innovative approach includes a fully AI-generated video that brings the solar journey to life. The video, an industry-first in the rooftop solar sector, illustrates how technology can transform everyday spaces into contributors to energy independence and sustainability.
The campaign also underscores the economic benefits of switching to solar during Makar Sankranti—a time when families celebrate new beginnings. Each rooftop becomes a “Suryaghar,” contributing to lower electricity bills and increased energy security.
With Makar Sankranti 2025 trending across social platforms, Tata Power’s timely campaign taps into the festive spirit, encouraging households to start the year with a sustainable commitment. This initiative reinforces the company’s leadership in the rooftop solar space and its vision for a greener India.