Honouring the martyrs of the Kargil War on Kargil Vijay Diwas, Mahindra Logistics Limited launched its video campaign as a tribute to the Kargil heroes. This video campaign features Sufiya Sufi, Indian athlete.
From what is understood, the video campaign portrays Sufiya’s struggle as the audience follows her journey through the challenging terrains of Leh as she visits the Kargil War Memorial. Starting her run from the Galwan War Memorial, surrounded by the hustle and bustle of an army camp, the campaign tries to showcase the soldiers’ life on these terrains.
“Kargil Vijay Diwas signifies the valour and sacrifice of our armed forces. Our partnership with Sufiya Sufi for ‘Kargil Vijay Run’ captures her journey of endurance and perseverance. This association strengthens our commitment to support army veterans through career opportunities that ensure their successful transition into corporate life,” Mansi Nagri, associate vice president , marketing, communications and sales excellence, Mahindra Logistics Ltd., said.
This is not the only campaign launched around Kargil Diwas. Several giants such as TATA Motors, Glenmark, ITC have also launched campaigns last year to pay tribute to Kargil martyrs.