Magicrete, a construction solutions company, announces the launch of its latest ad campaign for its tile adhesive product range. This campaign, featuring Sumeet Vyas, actor, highlights the advantages of using tile adhesive over traditional cement-based methods for tile installation.
“In India, the penetration of tile adhesives remains at a modest 15%, highlighting a substantial opportunity for growth and modernization in the construction industry. As India advances over the development index, homeowners have become more discerning and seek better products for their homes. Our Tile Adhesives meet their evolving needs, offering superior performance and peace of mind” Sourabh Bansal, MD, Magicrete, said
Reportedly, the advertisement video is now live on YouTube, Meta, and various OTT platforms. From what is understood, through compelling visuals and storytelling, the campaign educates consumers on why tile adhesive is a superior choice, emphasizing the product’s strength and longevity.
“This is the second time we have had the pleasure of working with Magicrete, albeit on a different product range. The tagline ‘Naya Ghar Banta Hai Magicrete se’ resonated perfectly well with the company’s range of Tile Adhesive products. Sumeet Vyas, with his relatable on-screen presence brings the character to life and embodies the trust that we wanted to convey. The two ad campaigns are set to revolutionize the way people think about tile installation.” Rishav Rastogi, director, Cellar Door Productions, said.