Magicbricks, a platform for property buyers & sellers in India, launches a two-part ad campaign to showcase its role in simplifying the home-buying and selling journey.
The campaign showcases how prospective homebuyers benefit from access to a diverse range of properties alongside expert advisories, facilitating informed decision-making. Simultaneously, it highlights how potential home sellers can connect with high-intent buyers, streamlining the home-selling process.
“The Indian real estate sector is at a promising juncture, fueled by accelerating residential market dynamics and growing interest from new customer demographics such as millennials and younger families. As the festive season beckons, we anticipate further growth in residential demand and supply. Hence, the campaign’s centerpiece revolves around our leadership in seamlessly connecting home buyers and sellers.” Devarshy R. Ganguly, head of marketing, Magicbricks, shared.
The campaign is designed to span various media platforms, including ICC World Cup 2023, as well as in TV, print, OTT, digital, radio, and social media. This aims to captivate the attention of over 100 million viewers.
“The ad film, designed to be both entertaining and informative, showcases father-in-law, his daughter and son-in-law. A typical Indian family, where affection is often expressed through sarcasm-laced taunts, which often make the conversations humorous.” Ankur Suman, partner R K Swamy, a media company, shared.