LS Digital, a digital business transformation company, announced the launch of DigiVerse 2.0, an operations management platform designed to address the critical gaps and latent needs in digital business transformation, while also preparing brands for the AI-driven future. From what is understood, by capturing data in a structured format and maintaining historic data, DigiVerse 2.0 ensures that brands have access to high-quality, structured data crucial for AI applications and future readiness.
“By providing greater control, visibility, and collaboration, DigiVerse 2.0 empowers brands to transform their digital marketing operations and stay competitive in a rapidly evolving landscape. DigiVerse is designed to unlock significant productivity gains, enhance decision-making ability, and prepare organizations for an AI-driven future.” Vinay Tamboli, CEO, data and insights, LS Digital, said.
Reportedly, DigiVerse accelerates the reporting process, providing timely and accurate data for decision-making. It is said to minimize manual processes and provide decision makers with comprehensive views of campaign progress, budget status, and overall workflow. From what is understood, DigiVerse also supports end-to-end digital business operations, including media plans, change tracking, approvals, repository management, and agency payment monitoring while enabling the creation of a Marketing Data Lake, facilitating the use of AI and ML applications for deeper insights and optimization.