Levi’s and Converse have emerged as the most talked-about brands during Pride 2025, driving record spikes in online engagement and setting the tone for corporate participation in LGBTQ+ celebrations, according to a report by Taboola. From what is understood, both brands experienced dramatic surges in readership following the launch of their respective Pride campaigns, which combined fashion, philanthropy, and cultural relevance.
Levi’s led the field with a staggering 4,143% increase in readership after unveiling its “Meet You In The Park” collection. The campaign focused on the themes of togetherness and the need for safe, inclusive spaces, echoing long-standing values within the LGBTQIA+ community. The denim giant also committed to an annual donation of $100,000 to Outright International, a global organisation dedicated to advancing LGBTQIA+ rights. The initiative, backed by a vibrant apparel line, received widespread media attention and consumer interest.
Converse also saw a major boost, with a 348% rise in readership following the release of its “Proud To Be” collection. This year’s designs blended traditional Pride flag colours with bold flames and animal prints, reasserting the brand’s creative commitment to inclusivity. Since launching its Pride-focused campaigns in 2015, Converse has pledged nearly $3.4 million to LGBTQ+ organisations through annual grants. The 2025 edition reinforced the brand’s long-standing support and further cemented its role as a key player in Pride marketing.
Beyond fashion, Taboola’s data highlighted the growing cultural influence of LGBTQ+ allies in the music industry. Cynthia Erivo topped readership charts as she moves closer to achieving EGOT status. Artists like Chappell Roan, Doechii, Lady Gaga, and Billie Eilish also garnered significant attention for their ongoing support and representation.
Geographically, the United States, Spain, and the United Kingdom showed the highest levels of Pride-related interest. Flagship celebrations in New York City, Madrid, and London continue to attract millions and shape global conversations around identity and equality.