Kuku FM launched a new ad film titled ‘Koi Baat Nahi’, conceptualised and executed by The Ensemble. Specialising in TVCs, DVCs, branded content, and content marketing solutions, The Ensemble has played a pivotal role in bringing Kuku FM’s vision to life through ad films.
“Making ads for a content offering is a doubly challenging task as the ads also become proof of the quality of the actual offering, which is audiobooks and shows in our case. In a cluttered landscape, finding standout ways to appeal to the TG so they sit up and take notice is highly important. The team at Ensemble showed great agility in understanding the brief, cracking great ideas and doing swift and faultless execution,” Kunj Sanghvi, head of content, KuKu FM, said.
Featuring actors Apoorva Arora and Anshuman Malhotra, the ad film revolves around the theme of resilience and positivity in the face of adversity. The guy in the advertisement, played by Anshuman Malhotra, has a positive response to all the hypothetical bleak situations his partner, played by Apoorva Arora, presents to him. Each scenario depicted in the ad film reinforces the belief that a positive outlook can transform life’s challenges into opportunities for growth and inspiration.
“With KuKu FM’s trust in The Ensemble’s creative prowess and our commitment to exceed expectations, we have once again demonstrated that stellar ideas can thrive even under tight deadlines. It was truly a collaborative effort from both the client and our team to achieve this, as at The Ensemble, collaboration means everything to us,” Abhishek Dixit, co-founder, The Ensemble, said.
The ad film highlights KuKu FM’s core messaging that the platform offers over 10,000 audiobooks and shows delivered in an easily understandable Hindi language, including best-selling motivation books. Kuku FM enables listeners to access inspiration anytime, anywhere. From titles like ‘12th Fail’ to ‘Buddh Sootra’ and ‘9 Success Mantras by World Athletes’, the platform provides a range of content.