Kiara Powar, a content creator, has launched a campaign titled #InsulinSeMatDaro to coincide with National Diabetes Month and World Diabetes Day which is on 14th November, 2024. From what is understood, the campaign aligns with the International Diabetes Federation’s theme of “Diabetes and Well-being.”
When it comes to Type 2 diabetes, a contemporary, facts-based and lifestyle-oriented approach can not only make management simpler but also contribute to overall physical and mental wellbeing. The healthcare ecosystem is making significant strides to better understand the causative factors and offer timely, supportive solutions to make diabetes care easier and more effective. Type 1 diabetics need insulin throughout their lifetime, as well as lifestyle modulation. There’s where Kiara’s campaign is a timely push to urge people to take control of their own health whether or not they have been diagnosed with diabetes and to make the necessary lifestyle changes that will contribute to an enhanced quality of life,” Joshi, said.
Throughout National Diabetes Month, Kiara will share insights from her conversations with Shashank Joshi, president, The Indian Academy of Diabetes, and Luke Coutinho, a lifestyle expert. The company further stated that these discussions will cover the physical, emotional, and social impacts of diabetes, providing information for both those diagnosed and their caregivers.
“I am so proud of Kiara for dedicating her platform and voice to spread awareness about diabetes, the burden of which is being felt by India and even the world, at large. By diving deep into the causative factors, as well as the role of a holistic, lifestyle-based approach to diabetes care, this campaign can be transformative for so many millions of diabetics and pre-diabetics. Information is empowerment, and her campaign and relentless efforts are certain to empower and transform lives,” said Coutinho.
A key focus of the campaign is to raise awareness about the role of insulin in diabetes management, including addressing misconceptions and promoting equitable access to diabetes medication. Kiara plans to launch a crowdfunding initiative aimed at making subsidised diabetes medication available to those facing financial barriers to treatment.