Kenny Delights announced the appointment of Bollywood actor Sunny Leone as the brand ambassador for its new energy drink, MADMAX. The company, based in Jaipur, stated that the move is part of its strategy to expand into the energy drink market.
Founded by Megha Jain, Kenny Delights has been operating in the superfoods and nuts segment. With the launch of MADMAX, the company is entering a new category aimed at consumers seeking functional beverages.
According to the company, Sunny Leone recently completed a television commercial (TVC) shoot for MADMAX at Mad Island in Mumbai. The TVC was directed by Soham Thakkar and Nirvi Jain under the production house ARtmeTech.
Representatives from Kenny Delights, including Megha Jain and Vinay Jain, along with Hyderabad-based distributor Devi Prasad, were present at the shoot. Marketing and public relations activities for MADMAX are being handled by Jaipur-based agency Drive Digital, led by Managing Director Prakash Mishra.
“We are thrilled to enter the energy drink market with MADMAX and to have Sunny Leone as our brand ambassador,” said Megha Jain, founder of Kenny Delights. “Her vibrant energy and strong connection with people across India make her the ideal partner to introduce MADMAX to the nation.”
MADMAX was initially introduced in Hyderabad for market testing. The company stated that early feedback from retailers has been positive, citing product taste and sugar content as contributing factors. Based on initial response, Kenny Delights is planning to expand distribution across multiple states.
Kenny Delights also mentioned that the energy drink market in India is witnessing steady growth, supported by rising demand among young professionals and active consumers. The company plans to leverage Sunny Leone’s brand association along with a multi-channel marketing strategy that includes television, digital, and on-ground activations.
The company further stated that discussions with distributors across regions are underway to strengthen its supply chain network and improve product availability.
Kenny Delights emphasized that the launch of MADMAX represents a diversification within its broader business portfolio, and the appointment of Sunny Leone is aligned with its strategy to create visibility and drive product adoption.