KEI Wires and Cables, an electrical industry firm, has announced the launch of Conflame Green + , a house wire for safety and sustainability in the domain of eco-friendly electrical solutions.
From what it’s understood, the brand has unveiled its advertising campaign showcasing Royal Challengers Bengaluru, featuring players such as Virat Kohli, Mohammad Siraj, and Dinesh Karthik. In this advertisement, the company is understood to be highlighting its flagship eco-friendly green wire, Conflame Green+, which has features such as electricity saving capabilities, life-saving attributes in the event of a fire, and its overall safety for homes.
By drawing a parallel to an “All Rounder” in cricket, known for excelling in batting, bowling, and overall performance, the ad aims to underscore how the Conflame Green+ wire fulfills household requirements. Reportedly, the campaign will be visible on TV during the cricketing action, print medium, digital and social media space, influencer based marketing activities, along with OOH and branding in metro trains on the cards to increase visibility. Moreover, the new advertising campaign is expected to also introduce AI-enabled integration with customers and channel partners.
“We are looking forward to announcing our partnership with Royal Challengers Bengaluru. I believe KEI is one of the leading wire and cable players serving customers across 60 countries, globally, and we see a synergy between both the brands,” Anil Gupta, chairman-cum-managing director, KEI Industries Ltd, said.