indē wild, the Ayurvedic beauty brand founded by influencer Diipa Büller-Khosla, has raised $5 million in funding from Unilever Ventures, alongside existing investors SoGal Ventures and True Reinvesting. The investment follows the brand’s 400% growth in India and its exclusive retail partnership with Sephora.
The capital will fuel indē wild’s expansion, particularly strengthening its presence in the UK via Sephora and preparing for its entry into Sephora US in 2026. The brand, known for blending Ayurveda with modern chemistry—what it calls ‘Ayurvedistry’—has already gained strong traction, selling over one unit per minute globally.
Its hero product, Champi Hair Oil, is a bestseller on Nykaa, outperforming brands like Olaplex and L’Oréal. With Unilever Ventures’ backing, indē wild aims to scale further in the beauty space, leveraging the expertise of its investors to solidify its international presence.