Mphasis , an Information Technology (IT) solutions provider specialising in cloud and cognitive services, has been named as the digital consulting partner of the International Cricket Council (ICC) Men’s Cricket World Cup 2023. Through the collaboration, ICC will be leveraging Mphasis’ global expertise to deliver digital experiences for cricket fans around the world.
“This partnership underscores our commitment to the sport but it’s also a statement about our longer-term intent to drive the future of cricket technology. By working closely with the ICC, we will explore what’s possible in the world of sports and technology and look to shape lasting, valuable experiences for cricket enthusiasts worldwide.” Nitin Rakesh, CEO and managing director, Mphasis said.
The Men’s Cricket World Cup will place cricket fans at the centre of the action bringing them closer to the game through experiences on the ICC website and app, adopting technologies such as Virtual Reality (VR) and web3 to reach new audiences.
“We are delighted to welcome Mphasis to our portfolio of partners at the ICC Men’s Cricket World Cup 2023 in India. Together, we are focused on fans and their digital journey through this World Cup. It’s set to be one of the most followed sporting events with a truly global audience and we look forward to leveraging Mphasis’ experience as we strive to elevate the digital experience for cricket lovers all over.” Finn Bradshaw, head of digital, ICC, said.