Bata India organised a month-long celebration for the 65th birthday of its brand Hush Puppies across all touchpoints to spread the message of living life on a brighter side. As per the company, the celebrations commence with a yoga session with puppies and discount offers at Hush Puppies stores and bata.com.
Additionally, the company also unveiled a larger installation of the brand’s mascot – the Hush Puppies Basset Hound.
Talking about the campaign, Ullas Vijay, head category and communications, Bata India, said, “The initiatives for Hush Puppies’ 65th Birthday go beyond just brand activations. The brand’s mission is to inspire individuals to live life on the bright side and we, at Bata India, wanted to celebrate in a way that reflects the brand values of Hush Puppies: ‘Be True, Be Comfy, Be Bright, Be Bold.’ We commend Hush Puppies’ 65-year legacy of impeccable craftsmanship and innovative design. Here’s to more style, comfort and positivity.”
Moreover, the Basset Hound-themed van circled the streets of Gurugram. Besides this, Bata India also organised a yoga session in the company of furry friends.