House of Pataudi has announced the new brand campaign featuring siblings Saif and Soha Ali Khan showcasing the latest offerings from the House of Pataudi. As per the company, the campaign serves as an unveiling of House of Pataudi’s Autumn-Winter ‘23 collection, Koh-i-noor.
Additionally, the collection takes inspiration from the history of the Koh-i-noor diamond, tracing its path through various dynasties including the Vijayanagar Empire, the Nizam dynasty, the opulence of the Mughals and the influence of Persian culture – and celebrates its journey as the shining beacon of grandeur that it is today.
Talking about the brand campaign, Saif Ali Khan, said, “House of Pataudi is a reflection of my personal style. It’s a brand deeply rooted in grandeur and regal aesthetics, with meticulous attention to detail held to finer craftsmanship. With the festive season approaching, these collections undeniably add an extra layer of joy to your celebrations. It’s a brand crafted with passion, and we aspire to share this experience with fashion enthusiasts across the country.”
Moreover, the brand campaign is designed to enable shoppers to experience and fully embrace the various tenets of the brand, including crafts such as chikankari, zardozi, tilla, and textiles such as velvet and chanderi, as well as silhouettes.
The campaign will be amplified through various social media and influencer marketing initiatives, as well as opportunities such as winning a staycation at a 5-star palace hotel in Rajasthan, courtesy of Myntra’s partnership with Cleartrip.