House of McDowell’s Glassware has roped in actor Kartik Aaryan as its brand ambassador. Additionally, the company has also rolled out a campaign called #YaaronWaaliBaat featuring the brand ambassador.
As per the company, the campaign is an expression of the heartwarming connection that goes above and beyond to constantly embrace the limitless possibilities of not just existing friendships but also those encountered on the go.
Talking about the campaign, Varun Koorichh, VP, marketing and portfolio head, Diageo India, said “We are happy to announce our latest campaign featuring superstar Kartik Aaryan as the face of House of McDowell’s Glassware. As a brand, we believe in friendship as a medium to uplift each other and bring out the limitless possibilities of the bond we share with our yaar. The collaboration not only heralds a new chapter for House of McDowell’s Glassware but also signifies a deliberate move to leverage Kartik’s cinematic embodiment of friendships, notably portrayed through his infamous ‘friendship pegs.’”
The campaign is conceptualised by DDB Mudra and executed by Nineteen Films.
In the ad film, the actor embodies the very spirit of today’s generational dynamics and his presence not only enhances the appeal of the brand but allows us to forge authentic and meaningful connections with the audience. The actor, known for getting into the skin of the character, went to the lengths to learn the ISL and perfect it for the TVC.
“I am happy to be associated with a brand like House of McDowell’s Glassware that has served as a catalyst for fostering friendships. Shooting for the brand and understanding their ethos of Yaari has been an absolute blast. I couldn’t be more excited about it. While my career has been an exhilarating journey, it’s the friendships that I’ve made along the way that have truly enhanced the storyline of my life making this partnership extremely personal and special for me,” Kartik Aaryan added.