Hershey India Pvt Ltd, a subsidiary of The Hershey Company, a snacking and confectionery company, has launched HERSHEY’S Choco Delights, which’s a chocolate bar with crunchies.
From what it’s understood, HERSHEY’S Choco Delights caters to the demand for snacking experiences concerning Indian consumers, particularly Gen-Z, millennials, and value-conscious consumers. The launch is understood to expand the company’s presence in the chocolate segment in the country, after the launch of HERSHEY’S KISSES, HERSHEY’S Exotic Dark, HERSHEY’S Bars, and HERSHEY’S Choco Tubes. Reportedly, HERSHEY’S Choco Delights is available across retail stores in top cities at Rs 10.
“I believe HERSHEY’S Choco Delights is a testament to our commitment to strengthen our chocolate portfolio in India and innovate in our pursuit of engaging a diverse consumer base. With this launch, we aim to become a significant player in the chocolate segment, catering to consumption occasions for chocolate enthusiasts,” Luigi Mirri, general manager, Hershey India and APAC, stated.