Truecaller has appointed Hemant Arora as vice president- global ad sales business, signaling a focused effort to scale its largest revenue stream. This move aligns with Truecaller’s aim to refine its global ad sales strategy and expand its portfolio.
Arora brings 25 years of experience in managing operations and revenue strategies across media and technology firms, including TikTok, Times Network, Dainik Bhaskar Group, NDTV Media, and Discovery Networks South Asia. At TikTok, he led global accounts across Europe, APAC, and METAP regions.
“With a global active user base of over 425 million people, Truecaller is uniquely positioned at the intersection of technology, trust, and communications. I am excited to join the team and look forward to driving impactful growth and deepening our partnerships, globally,” Hemant Arora, vice president, global ad sales business, Truecaller, said.
Truecaller’s platform, with over 425 million active users, is a significant player in the global communications ecosystem. The addition of Hemant Arora to its leadership team positions the company to explore opportunities in ad sales and strengthen its presence in global markets.
“Hemant’s proven track record of building scalable revenue models and his deep understanding of global markets make him the ideal leader to drive Truecaller’s ad sales strategy,” said Rishit Jhunjhunwala, CEO, Truecaller. His appointment will further strengthen our vision to revolutionize how brands connect with consumers and unlock the full potential of our platform for advertisers across the globe.”
The appointment comes at a time when digital platforms are increasingly monetising user bases through advertising, highlighting the strategic importance of experienced leadership in managing such operations. Truecaller’s emphasis on its ad business reflects broader industry trends of diversification and innovation in revenue models.