Muthoot FinCorp, a Non-Banking Financial Services Company (NBFC) in India, has appointed Havas Media Network India to manage its integrated media mandate.
“We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionize financial accessibility for all. Our collaboration is expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector,” Shaji Varghese, CEO, Muthoot FinCorp Limited, said.
Havas Media’s Bengaluru operations will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground activations.
“We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values designed on the philosophy of meaningful solutions in everything we do.” Mohit Joshi, CEO, Havas Media Network, India, commented on the win.