Hafele, an interior solutions segment platform, has announced its collaboration with former cricketer, Sachin Tendulkar, as the brand ambassador for its Indian subsidiary.
“We believe Tendulkar is the perfect fit for our brand. With Tendulkar on-board, we look forward to embark on this journey, aiming to revolutionise the way people perceive and maximise the value of their space,” Frank Schloeder, managing director, Hafele South Asia, said.
As a brand ambassador, it’s understood that Tendulkar will collaborate with Hafele to amplify the brand’s purpose, which is ‘Maximising the value of space. Together’, and help customers to elevate their spaces with Hafele’s interior solutions.
“I am looking forward to partnering with Hafele. The brand philosophy of maximising the value of space stood out for me. I look forward to this relationship and wish the teams at SRT Sports Management (SRTSM) and Hafele all the very best as we continue to work on our joint objectives,” Tendulkar stated.