Godrej Yummiez, a frozen ready-to-cook product from Godrej Tyson Foods (GTFL), has announced the launch of its latest product, Yummiez Crispy Fried Chicken, a ready-to-cook snack. As per the company, the product is convenient to make at home in five to seven minutes.
The brand has also unveiled Yummiez Crispy Chicken Bites, a bite-sized munchies made from boneless chicken.
Talking about launch of the product, Abhay Parnerkar, chief executive officer (CEO), Godrej Tyson Foods, said, “Factors such as the rising popularity of ready-to-cook and value-added chicken products are driving up chicken consumption. As India’s leading player in ready-to-cook frozen products category, Godrej Yummiez recognizes consumer preference for indulging in fried chicken out of home, steering clear of the kitchen complexities and its preparation at home. Sensing the potential and the absence of hassle-free home options.”
Moreover, Crispy Fried Chicken is available in a 425g bucket pack for Rs 390 while Crispy Chicken Bites comes in a 360g bucket pack for Rs 360. Both the products are available across general trade, modern trade, and e-commerce platforms such as Zepto, Blinkit and Swiggy Instamart.