Godrej Appliances launched its OOH campaign to showcase the new product. From what is understood, the campaign aims to raise awareness about the washing machine, the new product, which reportedly comes with AI technology. Reportedly, the campaign is being rolled out across key high traffic locations in Bangalore and Chennai.
“Brand Godrej has its roots in India’s journey of self-reliance. Ever since inception, at Godrej Appliances, we have endeavored to provide Indian consumers innovation that is designed to solve their specific problems. The same is reflected in our philosophy of ‘Soch Ke Banaya Hai’ or ‘Things Made Thoughtfully.’ With this engaging outdoor campaign, we aim to build on our consumers’ pride in the brand’s deep rooted Indianness and its commitment to innovation and technology,” Swati Rathi, head of marketing, Godrej Appliances, said.
According to the company, this campaign is being executed in collaboration with Madison Outdoor Media Solutions and 3 Scratch Films ensuring widespread visibility and impactful communication.