Go Digit General Insurance Limited, an insurance company, unveiled the second ad with Virat Kohli, the company’s brand ambassador, for its latest brand campaign ‘That’s it’. From what is understood, the campaign focuses on how doubt that people feel when it comes to the insurance claims submission process turns into delight when they experience the company’s process of filing a claim.
“Two-wheeler insurance buying is usually an uninvolved choice wherein a lot of thought typically doesn’t go into the kind of insurer you pick. Nervousness or delight is felt when the time comes to file a claim. The aim of this ad campaign was to showcase how fast and delightful the claims experience is even when it comes to small-ticket claims of two-wheelers,” Tanya Marwah, head of marketing and corporate communications, Digit Insurance, said.
The first ad under the ‘That’s It!’ campaign went live during ICC Men’s T20 World Cup in June. It is now being showcased across YouTube, Meta, Hotstar and other OTT and social media platforms.
In the ad, Virat Kohli appears as an uncle alongside his young niece, facing an unexpected situation when a monkey vandalizes their bike. Expecting a lengthy insurance claim process, they contact Digit Insurance’s Customer Happiness team. Contrary to their concerns, the process is straightforward, requiring only a video upload of the damage. This turns their initial worry into surprise as they realize how simple the procedure is.