Glance, a smart lock screen platform, has launched a new campaign titled ‘I Glance, I Know,’ featuring Navdeep Singh, an Indian Paralympic javelin athlete. According to the company, the campaign highlights Glance’s ability to deliver real-time personalised content directly to Android lock screens without requiring users to unlock their phones or open apps. From what is understood, this initiative is part of Glance’s broader #YehSmartHaiBoss campaign.
“Stepping into the role of a royal for the first time was a blast! This campaign let me bring out my fun side while staying true to who I am—someone who’s always up for a challenge and never afraid to try something new. Working with Glance was a natural fit because, just like me, it’s all about keeping things effortless and real, while still having a great time. ‘I Glance, I Know’ perfectly captures the vibe of staying updated without missing a beat.” Singh added.
In the campaign video, Navdeep Singh appears as a modern-day maharaja in a humorous depiction of how Glance integrates tradition with technology. The storyline illustrates Singh engaging with his surroundings while showcasing and promoting the brand. The campaign has been released on Glance’s social media platforms.
“We are delighted to collaborate with Navdeep Singh for this campaign. Navdeep’s inspiring journey and his ability to connect with millions through his resilience and determination make him an ideal partner for Glance. With our platform’s extensive reach of over 235 million users across the country, this campaign celebrates the joy of staying informed and engaged in real time. At Glance, we believe that knowledge is empowering, and we aim to inspire users to explore the world with curiosity, confidence, and the power of a glance.” Bikash Chowdhury, chief marketing officer, Glance, commented.