Fever FM, established in 2006 as a radio station in India, has initiated a comprehensive brand revamp campaign. This includes unveiling a new logo and a sonic identity to adapt to the evolving digital audio landscape. The station, which airs in 15 cities and boasts a listener base of 35 million, launched a 5-phased digital and social media campaign with CEO Ramesh Menon releasing a cryptic video message hinting at changes in the radio landscape.
Following this, a subsequent video unveiled the campaign theme ‘Purana Radio ab Khatam’ and the new tagline ‘Happening Hai’. The first phase, titled ‘Fever ka Remote ab Aapke Haath Main Hain’, emphasises listener empowerment in content curation. Fever FM introduced its new logo, dubbed ‘The Fever Whisper,’ which incorporates symbols representing creativity, network expansion, and modernity. The color palette chosen for the rebranding is vibrant, featuring neon shades of pink and purple, reflecting the energy and enthusiasm of the station’s target demographic. This rebranding effort is part of Fever FM’s commitment to remaining relevant in the ever-changing media landscape and ensuring its positioning as a youth-centric content network.
“We are excited to launch the ’New Fever’ with a focus on the new age, digital savvy, younger generation. The new Fever will be curated by the listeners, for the listeners. It revolutionizes the way we ever experienced radio. Your love for the brand has shaped us over the years and provided us with insights to deepen our understanding of your needs. We are confident you will have a wonderful time engaging with us terrestrially and digitally on the ’New Fever,” Ramesh Menon, CEO, Audio, HT Media Group, said.