FCB Kinnect, a digital-first creative agency, has appointed Priyanka Nair as national strategy director.
“I think Nair’s addition strengthens the strategic direction of our digital assets towards marketing. Her expertise should bolster our brand building capabilities,” Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India, said.
As FCB Kinnect’s national strategy director, Nair is expected to spearhead the creation of strategic solutions for the company’s clients. Reportedly, with her expertise in deep thinking, Nair will enhance the company’s digital capabilities. Based out of the agency’s Mumbai office, Nair is understood to spearhead the planning teams across Delhi, Bengaluru, and Mumbai. Under the guidance of Nair, the agency is believed to also set up and run the transformation, expert alliances, and knowledge verticals.
“I am looking forward to jump onto this journey with FCB Kinnect as it gives me an opportunity to use my expertise at a digital-first creative agency, to not only to put out some work, but also help add value to clients and maximise effectiveness for both business and brand,” Nair mentioned.