Nykaa Luxe, the premium retail arm of beauty major Nykaa, has introduced Lisa Haydon as the face of its latest campaign. The film brings together the platform’s global beauty portfolio with Haydon’s signature elegance, positioning her as the muse for a new chapter in luxury beauty.
Shot by Taras Taraporvala and directed by Shivin & Sunny, the campaign follows Haydon as she moves through everyday moments elevated by high-performance skincare, iconic fragrances, and statement makeup from brands like Charlotte Tilbury, Dior Beauty, Jo Malone London, Dr. Barbara Sturm, and Chanel. The team behind the shoot includes stylist Priyanka Kapadia, hair stylist Hiral Bhatia, and makeup artist Loveleen Ramchandani.
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The campaign marks a step forward for Nykaa Luxe as it strengthens its presence in the premium beauty space. With 76 stores across India and an omnichannel experience through its app and website, the brand continues to expand access to international names for Indian consumers.
Commenting on the announcement, a Nykaa spokesperson said, “At Nykaa, we’ve seen a significant shift in how Indian consumers engage with luxury beauty, seeking not just premium products but a complete, elevated experience. Lisa Haydon embodies the effortless elegance and confidence that defines our Luxe identity, making her the perfect face for this campaign. Our portfolio features some of the world’s most iconic beauty brands. As we continue to grow our offerings with some of the most sought-after global beauty brands, this campaign is a celebration of the modern, discerning beauty enthusiast. We’re excited to invite our consumers to experience this elevated world, both online and in our Luxe stores across India.”
Adding to this, Lisa Haydon said, “Beauty to me has always been about feeling confident, powerful, and authentic in your own skin. That’s why I’m thrilled to be the face of Nykaa Luxe, a destination that not only has a curation of some of the world’s most iconic beauty brands but also reflects a deeper understanding of modern luxury. Nykaa Luxe is about more than just premium products; it’s about creating an experience that inspires self-expression and celebrates individuality. This campaign is a beautiful reminder that true luxury lies in how beauty makes you feel.”
Nykaa is also investing in content and community through initiatives like Fragtok, a creator-led fragrance discovery platform, and Nykaa Academy, an education-first content series launching with global makeup artist Baltasar González Pinel. These formats aim to go beyond transactions, helping users build knowledge and confidence in their beauty choices.
Positioning Haydon as both a style icon and a storyteller, the campaign reflects Nykaa Luxe’s effort to blend aspiration with accessibility. The message is subtle but clear: global beauty, reimagined for the modern Indian shopper.