EssenceMediacom, GroupM’s media agency, has announced its victory on acquiring the media mandate for Wonder Cement, after partnering with BCCI to secure them as the official umpire partner for the IPL.
“Through this partnership, we look forward to being a part of Wonder Cement’s ambition in becoming India’s foremost cement company. By leveraging innovation and technology, we aim to deliver results for both the fans and the company. This victory intends to reaffirm our commitment to building teams and creating solutions for our clients,” Navin Khemka, CEO, EssenceMediacom – South Asia, said.
Reportedly, Wonder Cement, an Indian cement producer based in Rajasthan and established in 2010 under the RK Group, is joining the IPL as the official umpire partner. Beginning with the 2024 playoffs, the agencies are understood to have helped Wonder Cement strike a partnership with BCCI and IPL for the next five years. This strategic move aims to align with the company’s ambition to become a leading player in the cement industry and expand their footprint in India.
“I think partnering with BCCI for IPL is in line with our philosophy of maintaining the quality standards, be it in our products or our associations and partnership. This partnership intends to be a step towards building a brand that spells quality, commitment, and excellence,” Vivek Patni, director, Wonder Cement, said.