Enormous Brands has appointed Akshat Trivedi as the new national creative director – West, reinforcing the agency’s commitment to creative excellence. Trivedi, previously creative partner at The Womb, brings a wealth of experience, having played a key role in the success of campaigns for brands like Fogg, Saregama Carvaan, and Piramal Finance. His extensive career includes stints at Ogilvy and Ibs Fulcro, where he led impactful campaigns for UPI, Kotak, and Bajaj Electricals.
In his new role, Trivedi will drive creative strategy for Enormous in the western region, overseeing client portfolios and mentoring talent. Known for his creativity and innovative approach, Trivedi’s work has often merged digital and traditional mediums, ensuring campaigns resonate deeply with audiences.
“Akshat’s work speaks volumes. His ability to blend compelling storytelling with a nuanced understanding of consumer behaviour sets him apart. At Enormous, we’re committed to redefine creativity in the industry, and Akshat’s leadership will be instrumental in this journey.” Ashish Khazanchi, managing partner and CCO, Enormous Brands, said.
Aside from his advertising career, Trivedi is also a storyteller, co-writing the screenplay and dialogue for the feature film Trial Period, which earned nominations at the Filmfare OTT Awards. With this appointment, Enormous aims to continue pushing creative boundaries while delivering results-driven campaigns.
“As I write this, it has already been a few days working with the super talented bunch of people at Enormous. Their minds are always buzzing with ideas and their hearts not only applaud individuals in the team but also celebrate great advertising work, no matter which agency or place they come from. I believe it comes from or rather multiplies by the way Ashish thinks and feels about advertising. I am thrilled to be a part of the Enormous team and look forward to creating great work together.”