Ecom Express Limited, a technology-driven end-to-end logistics solutions provider, has launched a video campaign showcasing the future of e-commerce parcel deliveries through drones.
From what it’s understood, the campaign features a series of teaser videos, leading up to a main video that illustrates the effectiveness of drone deliveries of e-commerce parcels. In the first teaser, viewers are believed to be introduced to a podcast where the founder of Shoelelo, a fictional shoe-making company, is conversing with a tech entrepreneur. The founder discusses the demand for faster deliveries in India, expressing a desire for parcels to be delivered immediately. Seemingly, the tech entrepreneur responds, “Upar wala sab dega” hinting at the potential of drone technology.
Reportedly, another teaser video shows a social media influencer reassuring her father, who is worried that his parcel might get delayed. She tells him that even her followers on social media know that “Upar wala sab dega”, with the aim to ease his concerns. The main video features a rapper explaining the efficiency and versatility of drone deliveries, asserting that “Upar wala sab dega”, and highlighting how anything from shawls to cups to shades can be delivered through drones.
“At Ecom Express, we are looking forward to innovating our logistic solutions, not only to meet these expectations but also doing so sustainably. I think drone delivery represents a step forward in reducing our carbon footprint and addressing environmental challenges,” Pallavi Tyagi, chief marketing officer, Ecom Express, said.