Dream11, a fantasy sports platform, has launched a new campaign titled ‘Yeh Sabka Dream Hai’ for the T20 World Cup. The campaign features the ‘Mothers of India’ supporting Team India and their hopes for victory in the upcoming ICC Men’s T20 World Cup. The campaign includes a character named ‘Mummyji’, played by Ayesha Raza, emphasising a mother’s role in supporting their children, symbolised by the Indian Cricket Team. It will be released on Dream11’s YouTube channel and other digital platforms during the tournament. Additionally, social media initiatives aim to showcase Indian mothers’ support for Team India.
“After an intense IPL season marked by team rivalries, the country now unites behind Team India for the World Cup. Our campaigns have consistently endeavoured to adopt a lighthearted approach, rooted in the love for sports which resonates with our users. ‘‘Yeh Sabka Dream Hai’ follows a similar treatment but has a flavour of its own. The campaign highlights the unwavering dedication and support of Indian mothers and the value of “ma ka aashirwad”. The talented Ayesha Raza beautifully captures the sentiments and hopes of our team lifting the cup. Above all, the campaign stays true to our ethos of pure passion for cricket, regardless of age or gender,” Vikrant Mudaliar, Chief Marketing Officer, Dream Sports said.
Dream11 has a notable presence in the cricketing ecosystem, serving as a Co-Presenting Sponsor on Star Sports & Disney+Hotstar during the T20 World Cup broadcast. Additionally, Dream11 has a longstanding association with the BCCI and has been the Team India lead sponsor since 2023. The campaign film was conceptualised and produced by DDB Mudra.