Dixcy Scott’s latest ‘Body Ki Bhasha’ campaign aims to highlight the importance of being confident in one’s true self.
Reportedly, this campaign has been developed by TBWA/India. From what it’s understood, the campaign draws inspiration from real-life scenarios which, in this case, is believed to be cricketers who face challenges. In this campaign, cricketers such as Yashasvi Jaiswal and Mohammed Siraj are showcased in post-match interviews and social gatherings. The campaign’s powerful tagline intends to encapsulate this sentiment, which is “Duniya aage jhukegi, jab body ki bhaasha chamkegi”.
“I believe the Body Ki Bhasha campaign celebrates the confidence that comes from being true to yourself, which is reflected in your body language. This campaign aims to highlight that societal norms are deemed irrelevant when you believe in yourself. Dixcy Scott innerwear intends to play a role in providing the comfort and support that boosts this confidence. I think this campaign showcases how comfortable innerwear enhances body language,” Shekhar Tewari, chief executive officer, Modenik Lifestyle, remarked.