An approximate of 70,000 searches are performed on Google every second. With Google Ads reaching over 90% of the internet users, this serves as an excellent mode for business to utilise and spend on Google Ads. A research by the American Economic Association reveals that Businesses make an average of $2 for every dollar that they spend on Google Ads.
But how do you make a strong enough Google Ad campaign? Here’s how:
STEP 1: The secret ingredient to a successful campaign = customers!
In order to make our Google Ad campaign a major success, we must know what the customer wants. Start by circling down to a target segment of the audience whom we want to address through these ads. This will be followed by research on what the consumers are looking for and tailoring our ad accordingly. As soon as we align the consumers’ demand with our ad, we can move on to the next step.
STEP 2: Salt to your taste!
Our preferences always matter. Taking that into account, before signing up for an ad campaign we must see what we want to gain from running this campaign. Whether we aim to increase followers, enhance online brand awareness, or drive sales, having a specific goal in mind guides our strategy. Conduct thorough keyword research to pinpoint terms relevant to our business that potential customers are searching for. Tailor the ad content to align closely with these keywords, ensuring relevance and maximising ad visibility. Clearly define the desired action we want users to take when they interact with our ad, whether it’s visiting our website, making a purchase, or filling out a contact form. By maintaining a clear focus on these elements, we can create a compelling Google Ads campaign that effectively reaches and engages our target audience, driving meaningful outcomes for our business.
STEP 3: The right utensil to stir the pot!
When running Google Ads campaigns, selecting the right keyword is crucial for maximising the ad’s effectiveness. For that, we need to conduct keyword research using different tools and bring out the apt keywords that align with our campaign goals. It’s beneficial to focus on long-tail keywords, which are specific phrases containing three or more words. By targeting long-tail keywords, we can attract qualified leads who are more likely to convert, thereby improving our campaign’s overall conversion rate and generating more valuable outcomes for our business.
STEP 4: What pleases the eye
The keywords that we prepared in the previous step can now be poured into the ad copy to ensure that our audience finds the ad pertinent to their search. Craft a compelling headline that grabs attention and sparks interest. The next step is to have clear communication with the audience as to how we want them to interact with the ad. Whether it’s making a purchase, signing up, or learning more, writing it in simple and easy words will help the audience in understanding. Another factor to consider is to ensure that our ad copy complies with Google Ad policies.
STEP 5: Blend the budget in
For any ad campaign, budget is one of the prime aspects to consider. It serves a crucial purpose as it determines the duration of the campaign and the number of leads we can attract. A key tip is that there’s no minimum budget requirement for running a campaign.
Google Ads run on the concept of bidding. On any website, when a consumer opens it, the AI scans the consumer’s interests and asks for bids from the selected ads. Whoever wins the bid, their ad gets placed on the website for the consumer to see. We must keep in mind the maximum bid in mind when setting a budget as this is the amount that we are willingly spending per click on the ad.
STEP 6: The perfect landing
When a consumer clicks on the ad, where will they land? This is a very important question while considering an ad campaign. Homepage or a product page, we must ensure that the landing page is updated and does not provide the consumer with irrelevant information. To ensure this, investment in decent web design services to update the site on a timely basis is necessary. Ensure your Google Ads direct users to a relevant, updated landing page to increase the success of your campaign. A well-maintained and strategically linked landing page will enhance user experience, keeping potential leads engaged and more likely to convert.
STEP 7: Make it again and again and again
Not every consumer will instantly purchase a product or a service even if they click on the ad and check out the business. Most people take time to think and it is okay, we do not need to worry about it. What we can do to avoid losing these potential customers is implementing remarketing ads to keep the brand in their minds. When users click on the ads, set up a remarketing campaign that displays ads for the products or services they previously viewed. This strategy helps keep the brand visible and encourages users to return and complete their purchase.
STEP 8: Serve fresh!
Voila! We now have a perfect ad campaign with us that’s ready to be served on a platter.
Building an ad campaign is no child’s play. By setting clear objectives, understanding the audience, conducting thorough keyword research, and crafting compelling ad copy, we can create effective advertisements that drive clicks and conversions.