Dentsu Creative India has appointed Abhijat Bharadwaj as the chief creative officer of Dentsu Creative Isobar. Prior to this, Bharadwaj has reportedly led campaigns for Star Sports, Swiggy, AM/NS, Mercedes-Benz, and Godrej. From what is understood, some of his campaigns include ‘Netflix for All,’ Bhuvan Bam’s Pizza Hut campaign, and ‘Yeh Diwali Football Wali’ campaign for the Indian Super League.
“Abhijat is not just an exceptional creative talent but a visionary leader for this new age. His passion for excellence in both work and team building will set new industry standards. Alongside our formidable team of creative leaders, we are confident that Abhijat will propel us to new heights of success and recognition.” Amit Wadhwa, CEO, Dentsu Creative India, said.
Reportedly, Bharadwaj will co-report to Amit Wadhwa, CEO, Dentsu Creative India and Sahil Shah, president, Dentsu Creative Isobar. His role will include closely working with the leadership team to drive the agency’s creative agenda forward.
“Joining an iconic global brand like Dentsu is truly exciting. My goal is to unlock new opportunities for Dentsu Creative Isobar in India and build a best-in-class team that delivers creative solutions and exceptional value for our clients.” Abhijat Bhradwaj, chief creative office, Dentsu Creative Isobar, said.