Danone India has strengthened its toddler nutrition range with the national launch of AptaGrow. AptaGrow addresses the nutrition requirement of children in the age group of three to six years with 37 nutrients, containing a blend of prebiotics which help in better absorption of vital nutrients essential to support growth, brain development and immunity.
AptaGrow stands as a testament to Danone’s commitment towards raising awareness about the importance of providing adequate nutrition, particularly during a child’s foundation years.
”It is important to have the right foundation in the early years of a child’s growth. While all mothers yearn to give the best nutrition for their children, the nutrition needs to be well absorbed. Based on an independent survey, 69% of mothers felt their children were not growing as per their expectation and 73% believed that poor absorption of nutrients results in poor growth. Keeping this in mind, we are launching AptaGrow which is scientifically designed. It provides 37 vital nutrients that has a unique blend of prebiotics which help in nutrient absorption and support a child’s growth needs,” Sriram Padmanabhan, marketing director, Danone India, said.
The brand has also introduced a tool – Aptagrow Growth Chakra, to help mothers measure and understand their child’s holistic growth needs. The tool not only measures the child’s height, and weight but also immunity, brain development and overall well-being.