DaMENSCH, a men’s innerwear & athleisure brand, has collaborated with Vicky Kaushal to launch a music video ad campaign for their product line. From what is understood from the video, it is centered around the theme of invoking a new feeling with their range of products.
“When the campaign idea was pitched to me, I was very happy to see a fresh and different approach that represents a new age brand that DaMENSCH is . This new feeling is something you all need to experience to understand what we are trying to say through visuals,” Vicky Kaushal, bollywood actor, said.
The video begins with upbeat music that is reportedly inspired by R D Burman, late Indian music director. It is believed that the lyrics of the music are gibberish as a part of the campaign.
“Our customers often struggled to describe how amazing they felt in a DaMENSCH, which sparked the idea for this ad. Comfort is an experience that needs to be felt, it is beyond words. Vicky Kaushal, known for his confidence and comfort in his individuality, is the perfect face for this campaign, and we’re thrilled to collaborate with him,” Anurag Saboo, co-founder, DaMENSCH, commented.