India-based Connekkt Media has acquired Mob Scene, a Hollywood marketing agency known for its work on major film and television franchises.
Mob Scene has created marketing campaigns for films such as Avatar, Dune, Barbie, Jurassic World, and A Complete Unknown, along with franchises including Fast & Furious, Stranger Things, Kung Fu Panda, and Minions. The agency has been involved in promoting both theatrical and streaming releases for nearly two decades.
“Joining forces with Connekkt Media marks an exciting new chapter for Mob Scene. Their cutting-edge media technology and deep understanding of global entertainment align perfectly with our creative vision. This partnership will allow us to push the boundaries of storytelling, expand our reach into dynamic new markets, and continue delivering innovative, emotionally compelling campaigns that resonate with audiences worldwide,”Tom Grane, Co-Founder & CEO of Mob Scene, said.
The acquisition expands Connekkt Media’s international operations, adding to its presence in Los Angeles, Mumbai, Dubai, and Delhi NCR. Greg Bedrosian and Mohit Pareek of Drake Star managed the transaction on behalf of Mob Scene.
Neither company disclosed the financial details of the deal.
“Mob Scene is the gold standard in Hollywood film marketing and we are beyond thrilled to join forces with them to bring their creative marketing capability to partners across UK, Europe, Middle East, India and the rest of Asia. As a global media company with its origin in India, this acquisition marks a strategic expansion for us into the US and the rest of North America. With the unique combination of Mob Scene’s industry leading creative marketing capability and our class leading technology we will be able to deliver outstanding value to our clients and consumers by driving targeted and measurable marketing impact across mediums, geographies and formats.”Varun Mathur, Co-Founder of Connekkt Media, said.