What happens when two strangers lock eyes in a crowded metro and share a can of cold coffee? According to Tata Coffee Grand Cold Coffee’s new campaign, the answer is: magic. And no, not the Bollywood kind—but the kind that comes with creamy sips and accidental chemistry.
The brand has dropped its launch campaign, ‘Too Cool to Have It Solo’, with a digital film that serves chilled vibes and warm connections. The film—set in a fast-paced city—shows a woman sketching a man during the daily commute, and what follows is a flirty sequence of glances, smiles, and a shared can of cold coffee. Just like that, what could’ve been a forgettable ride turns into a memory brewed on the go.
More Than Just a Drink
“Cold coffee is exploding in India,” says Partha Biswas, President & Head – RTD Business, Tata Consumer Products. “This isn’t just a beverage—it’s a meet-cute in a can.”
And it’s not just smooth talk. Tata Coffee Grand Cold Coffee is banking on the RTD boom with indulgent flavours like French Vanilla, Belgian Chocolate, and Swiss Caramel—bringing global café vibes to India’s on-the-go crowd.
“The youth today are wired for spontaneity,” adds Kiran Ramamurthy, President, 82.5 Communications, the creative agency behind the campaign. “This campaign taps into that, making cold coffee not just a refreshment, but a social spark.”
Sippable Strategy
With this launch, Tata Consumer Products is playing the long game in the fast-growing RTD beverage market. The brand, already a household name in tea and salt, is pouring fresh energy into its coffee portfolio. With a consolidated annual turnover of Rs 17,618 crore and a reach of over 275 million Indian households, Tata isn’t just in your kitchen—it’s now in your chilled drink stash too.
So the next time someone offers you a cold coffee with a casual “Coffee? Here?”—know that the universe (and Tata) might be nudging you toward your next great story. Or at the very least, a damn good sip.