Centuary Mattress, known as India’s Sleep Specialist, is launching a unique campaign in collaboration with Big FM for the sleep concert. Scheduled for World Sleep Day on March 15th, 2024, this event aims to raise awareness about the importance of sound sleep for overall wellbeing. Attendees will have the chance to relax and rejuvenate to the calming melodies of Swaram Band, specially curated to promote better sleep.
Set in Hyderabad, renowned for its cultural heritage, the campaign anticipates widespread participation, offering an immersive experience focused on sleep induction.
“In the present day and age, the need to practice and inculcate good sleeping habits has never been greater. With the medical community and even PM Modi in his recent influencer congregation backing the claim that 8 hours of sleep is a minimum physical requirement for the body, our Sleep Concert marks an endeavor to raise awareness regarding sound sleep through the medium of music. By seamlessly blending music and relaxation, this World Sleep Day we aim to underscore the profound importance of quality sleep in nurturing our physical and mental well-being.” Uttam Malani, executive director, Centuary Mattresses, said.
The attendees attending the sleep concert can expect a serene atmosphere by the lake with soft lighting and dreamy fog, creating an unforgettable sleep experience.