CARS24, an AutoTech platform, has released its new brand film titled ‘For the Drives That Take You Back’. From what is understood, the film explores a connection between cars and memories. The film features actors Kuldeep Sareen and Chandan Anand and tells the poignant story of a father coping with dementia, the company added.
“This film isn’t just about a car—it’s about the memories that are tied to it. At CARS24, we’re here to help people find the cars that will be part of their most meaningful journeys.” Gajendra Jangid, co-founder and CMO, CARS24, said.
Through a familiar drive, the father experiences moments of clarity that reconnect him with long-forgotten memories, emphasising the idea that cars are more than just vehicles; they are companions during significant life moments. The film is currently airing across digital platforms including YouTube, Facebook, and Instagram.
“As a director, I aimed to capture the smallest nuances—those quiet drives, shared conversations, and familiar streets—can hold immense emotional weight. The car, in this story, isn’t just a backdrop; it’s a silent witness to the bond between father and son, carrying their memories and shared experiences through time. It’s always there, in every meaningful moment, reflecting the depth of their connection even when words fail.” Jai, director of the film and founder, Dhindora Media, added.