Canva, a visual communication platform, announced the launch of its brand marketing campaign ‘Dil Se, Design Tak‘ in India. According to the company, this campaign is part of its effort to reach and educate various segments of Indian users.
The company states that India has become Canva’s fifth-largest market, with significant growth observed in 2023. Canva reports that over 120 Indian creators participate in the Canva Creator Program, and the Canva for Freelancers community in India has 240,000 members.
Canva explains that the ‘Dil Se, Design Tak’ campaign highlights the use of its platform to turn ideas into reality, targeting individuals and enterprises in India. According to the company, the campaign suggests that Canva can be used for collaboration on projects and creating pitch decks, aiming to make design tools accessible for students, teachers, small business owners, and large organisations.
With this campaign, Canva seeks to deepen its connection with Indian users and increase awareness of its services.
“In today’s world of work, effective visual communication is crucial. At Canva, we’ve seen first-hand how visual communication empowers teams to express ideas clearly, increase collaboration, and supercharge innovation,” Chandrika Deb, growth and marketing lead, Canva India, said.