Day 4 of the 72nd Cannes Lions International Festival of Creativity saw India strengthen its presence further, adding five more awards across key categories and bringing the country’s cumulative medal count to 31.
The day’s honours were announced across the Brand Experience & Activation, Creative Business Transformation, Creative Commerce, and Creative Effectiveness categories. Continuing its strong run, FCB India delivered a standout performance by clinching three Gold Lions for its ‘Lucky Yatra’ campaign for Indian Railways. The campaign won in the Brand Experience & Activation, Creative Business Transformation, and Creative Commerce categories, bringing its total medal haul to nine, including one Grand Prix, six Golds, one Silver, and one Bronze.
Leo India, part of Publicis Groupe, secured a Bronze Lion in the Brand Experience & Activation category for its ‘Acko Tailor Test’ campaign for Acko. This follows a Gold Lion for the same campaign, awarded on Day 2. The initiative cleverly harnessed the everyday practice of taking waist measurements to promote heart health. Tailors were encouraged to remind customers about their waist-to-hip ratios, referencing WHO guidelines, and suggest health checkups when necessary, making heart health a conversation during routine clothing fittings.
Also in the Brand Experience & Activation category, Ogilvy India bagged a Bronze Lion for its ‘Eye Test Menu’ campaign for Titan Company Ltd. The project converted roadside dhaba menus into makeshift eye charts to help identify vision problems among truck drivers—offering a creative, practical solution during meal breaks, while highlighting design with social impact.
India’s Day 4 tally included two Bronze Lions in Brand Experience & Activation and three Gold Lions, all for FCB India’s ‘Lucky Yatra’. While more subdued compared to Day 1’s nine medals (including two Golds) and Day 3’s impressive 14 (including a Grand Prix and four Golds), the latest results reaffirm the country’s growing creative influence on the global stage.
At the end of Day 4, the medal count for Indian agencies stands as follows:
- FCB India: 1 Grand Prix, 6 Gold, 1 Silver, 1 Bronze (9 total)
- Ogilvy: 1 Gold, 6 Bronze (7 total)
- Talented: 2 Gold, 1 Silver (3 total)
- Havas Creative India: 1 Gold, 2 Bronze (3 total)
- Leo India: 1 Gold, 1 Silver, 1 Bronze (3 total)
- Godrej Creative Lab: 1 Gold (1 total)
- Lowe Lintas: 1 Gold (1 total)
- VML: 1 Silver (1 total)
- FCB Kinnect: 1 Gold (1 total)
- Dentsu Creative: 1 Bronze (1 total)
- BBH India: 1 Bronze (1 total)
With one more day remaining, Indian agencies remain hopeful of adding further accolades to what is already a noteworthy campaign at Cannes Lions 2025.