Campus Activewear Ltd., a sports and athleisure footwear brand, unveiled its new campaign featuring brand ambassador Vicky Kaushal, actor. According to the company, the film revolves around the idea of ‘Move Your Way’.
“We are witnessing a generation of dynamic young individuals who are not only constantly on the move but are also fearlessly expressing their unique identities through fashion. And Campus Shoes is the partner that helps them do this by offering on-trend, fashion-forward footwear that speaks to their authentic selves. Our ‘Move Your Way’ campaign is more than just a message— it’s a celebration of confident self-expression and the freedom to chart your path. We believe in encouraging everyone to make choices that align with their passions, embrace their journey unapologetically, and express their individuality— whether in extraordinary steps that they take or their everyday moves,” Prerna Aggarwal, chief marketing officer, Campus Activewear, said.
The film shows Vicky Kaushal in a meeting with a director and producer discussing a film role. As the conversation intensifies, Vicky suddenly breaks into a dance, comments on the product, and leaves, with the filmmakers stunned. The campaign will be published via a 360-degree approach across multiple platforms, including television, print, digital media, news channels, OOH, and all brand touchpoints.
“The first step to any journey is believing in yourself. This campaign isn’t just a message; it’s a reflection of how life rewards confidence and individuality. I’m thrilled to be a part of a campaign that captures the essence of staying true to oneself. It inspires young people to take that leap of faith, carve their paths, and watch the world embrace their unique journey. It’s incredible to be associated with a brand that’s truly driving this movement, empowering individuals to express themselves with confidence and style,” Vicky Kaushal said.