Bumble, a dating app, launched a campaign that highlights ‘Opening moves’, featuring Bollywood actors Khushi Kapoor and Vedang Raina. ‘Opening Moves’ claims to be the dating app’s new feature that gives women the option to set a question that their matches can respond to, creating a new way to engage with connections.
“Making the first move is not always easy, and I love that Bumble has continuously chosen to stay true to their women-first philosophy. I’m thrilled to be a part of a campaign that’s spearheading a shift towards a more equitable dating atmosphere. I hope that by watching us try Opening Moves, women see that they can use it to prioritise their preferences and dating approaches,” Vedang Raina said
Reportedly, in Bumble’s new film Kapoor and Raina bond over Bumble’s new ‘Opening Move’, showcasing their chemistry. From what it is understood, the film highlights the shift in the dating experience by offering more choices in how women can make the first move on Bumble.
“We know that it’s important for women to have control over their experience, but we’ve also heard that some women feel like they are doing all of the work. In response to this, we’re introducing a choice in how you connect on Bumble. Now, more than ever, we need to advocate for women, so we’re considering this reset to be Bumble’s vow renewal – to build the next chapter of dating that continues to put women at the forefront,” Lucille McCart, director- APAC Communications, Bumble, said.