BSH Home Appliances announces the strategic rebranding of Siemens Home Appliances heralding a new era of innovation and advancement in the premium home appliances segment. The refreshed Siemens brand identity was unveiled in Bengaluru, representing a significant milestone in reshaping the future of high-end home appliances in the Indian market.
BSH acknowledges the changing landscape of the home appliances industry driven by an increased focus on energy efficiency, intuitive features, AI integration, smart connectivity, and performance. As affluence grows in India, consumer preferences have shifted towards premium appliances, aligning with higher disposable incomes and exposure to global products. BSH strategically positions the Siemens brand as a leader in innovation, leveraging its commitment to technology, quality, and sustainability. Siemens, a pioneer in shaping the global home appliances landscape, aims to enhance visibility in built-in kitchen solutions, drawing on its global leadership, design, and legacy of setting benchmarks for performance and reliability.
The reshaping of the iconic and the most loved premium brand, Siemens was consciously designed following BSH’s commitment to consumer centricity. It tackles highly relevant societal topics based on a new perception of ‘Progress.’ As the brand that empowers Progress Seekers, Siemens Appliances sets itself apart by expressing intelligence and progressiveness through its products and services. The focus is on making technology approachable and joyful, revolutionising the home with distinctive, modern, and sophisticated designs that captivate consumers.
“With the new brand identity, Siemens Home Appliances aims to create holistic premium experiences for our customers powered by meaningful innovations and smart technologies that go beyond appliances and transform homes. Siemens is poised to shape the future of living for Indian consumers, drawing on a legacy of excellence since its inception. Siemens Appliances is not just introducing products; we are paving the way for a visionary and technologically advanced era in the homes of tomorrow,” Saif Khan, managing director and CEO, BSH Home Appliances India said.