Britannia Winkin’ Cow introduces a new campaign, #SipTheWow, featuring three 10-second ASMR films centred around its rich shakes. The films aim to transcend the visual and auditory, inviting viewers to feel the essence of the product and its ingredients.
The brand launched a trio of ad films to introduce its three flavours of shakes- almond salted caramel, cafe frappe and intense chocolate.
“We are thrilled to unveil the latest sensation from Britannia Winkin’ Cow, Rich Shakes! The overwhelming love and positive feedback we’ve received from consumers is truly heartwarming,” Abhishek Sinha, chief business officer, Britannia Dairy Business said.
Thes creative films have been brought to life in collaboration with Schbang, the creative, media, and technology transformation company.
“In a time when people’s attention spans are getting shorter and shorter, we made engrossing 10-seconders for Britannia Winkin’ Cow Rich Shakes—an immersive experience unlike any other. Each movie combines artistic talent and ASMR noises to excite the senses.” Shrishti Jagirdar, vice president, Schbang said.