Watches, accessories, jewellery collections, replicas of the Ram Mandir and a plethora of digital offerings — brands are capitilising on the Ram Mandir momentum with product ranges based on Ram and Ayodhya. The Confederation of All India Traders (CAIT) has estimated a business of Rs 1 lakh crore by way of spendings on purchase of goods and availing of various services for Monday’s event.
Jaipur Watch Company has introduced a limited edition ‘Ram Panchayatan’ watch in their Raja Ravi Verma collection and ‘Ram Darbar’ keychain ahead of the inauguration in Ayodhya. The painting in the watch depicts the coronation of Lord Rama and five elements — Lord Rama and Sita (as one unit), Lakshman, Bharat, Shatrughan and Hanuman. This painting was created in 1910 by Raja Ravi Verma and has been crafted into a watch in a limited edition collection. The watches are powered by a Miyota movement and come with a certificate of authenticity signed by Rama Varma Thampuran, the artist’s descendant. The keychains are made by transforming the Ram coins dating back to the 14th century depicting an emblematic image of Ram darbar. The reverse side depicts Ram and Sita.
PP Jewellers by Pawan Gupta has unveiled an exclusive Ayodhya collection of jewellery, while Phool Ram Katha Gift Box by biomaterials startup Phool chronicles the story of Ram through playing cards, ceramic diyas, oil, nut mix, incence sticks and celebration cards.
Gifting brand Ferns N Petals offers curated assortments of sacred collectibles like handcrafted 3D replica of the Ram Mandir, silver coins embossed with the Ram Darbar, calendars, gift sets comprising gilded photo frames and handcrafted diyas for the occasion.
Says Praveen Khandelwal, national secretary-general of CAIT, “There is a high demand for flags, banners, caps, T-shirts, and printed kurtas featuring the image of the Ram Mandir. The demand for models of the Ram Mandir has also seen a rapid increase, and it is expected that over 5 crore models will be sold across the country for which small manufacturing units are working round the clock in many cities.”
Short-video app Josh and content discovery platform Dailyhunt have collaborated to launch the ‘Shri Ram Mantra Chant Room’ a digital initiative to embrace collective devotion where one can virtually chant mantras on January 22. The first-ever digital chanting session will make users recite the mantra 11,108, or 1,008 times, and upon completion, the participants will receive a personalised certificate marking their involvement in this historic event.
Users can also join the chant room on Josh app and explore a special page dedicated to the lord Ram, apply filters with themed backdrops and a curated playlist of songs. On Dailyhunt, users can enjoy a live-stream of the inauguration of the Ayodhya Ram Mandir. Users can immerse themselves in the event by exploring a variety of interactive widgets, including audio updates, podcasts, Ram Katha, and more.