Viva, a manufacturer of aluminium composite panels (ACP), has appointed actor Anil Kapoor as its first-ever brand ambassador. This partnership marks a shift in how Viva approaches its market positioning, aiming to reach a wider audience through a well-known public figure.
Viva ACP produces cladding solutions for architectural, interior, and other uses, offering over 500 shades and a 4-color coating technology. The company aims to draw attention to its range of products beyond traditional building facades, expanding into industries like transportation and retail.
“Together, we aim to inspire new perspectives in cladding design and underscore the limitless potential of aluminium composite panels. This collaboration will elevate Viva’s reach, empowering architects and designers to create extraordinary spaces,” Prakash Jain, CMD, Viva ACP, said.
Kapoor’s appointment is seen as a move to elevate the brand’s visibility in a competitive market, where ACP solutions are selected based on factors such as durability and design flexibility. The impact of this collaboration on consumer choices remains to be seen, especially in a market where decisions are typically based on technical specifications.
“Partnering with Viva ACP is a unique opportunity for me to associate with a brand that exemplifies innovation and durability. I’m impressed with their forward-thinking approach towards cladding and their ability to redefine spaces with cutting-edge designs. Viva ACP’s products represent a perfect balance of aesthetics and functionality, and I’m excited to be part of a brand that’s making a significant impact in both the national and international markets,” Anil Kapoor said.